Google Review Reply Templates (Good & Bad Reviews)

How you reply to reviews is public and permanent. These templates handle praise graciously and complaints calmly — turning both into trust.

Updated 2026-05-06

The template

Template

POSITIVE REVIEW:
Thank you so much, [Name]! We're thrilled you enjoyed [specific thing they mentioned]. It means a lot to our small team. We look forward to welcoming you again soon! — [Business Name]

NEGATIVE REVIEW:
Hi [Name], thank you for the honest feedback, and we're sorry your experience with [issue] fell short. That's not the standard we hold ourselves to. We'd genuinely like to make it right — please reach us at [phone/email] so we can understand what happened. — [Owner Name], [Business Name]

NEUTRAL / 3-STAR:
Thanks for visiting, [Name], and for taking the time to share this. We'd love to know what would have made it a 5-star experience — your input helps us improve. — [Business Name]

How to use it

1Pick the template for the review type.
2Add one specific detail from their review.
3Take negative conversations offline politely.

India-specific notes

Replying to reviews (especially negative ones) visibly improves how new customers judge you.
Never argue publicly — invite them to contact you directly.

Common mistakes to avoid

✕Ignoring negative reviews

✕Copy-paste replies with no specifics

✕Getting defensive in public

Frequently asked

Should I reply to every review?+

At least to all negative and detailed ones; a quick thanks on positives is a nice touch.